Healthy Hair Is Built Into Every Color Service
Every bleach, color, and toner we mix includes B3 Brazilian Bond Builder as standard. Not an add-on. Not an upsell. It's just how we do color
What is B3?
B3 is a professional bond builder that we mix right into your color or lightener before it goes on your hair. You can think of it as a bodyguard for your hair, protecting its inner bonds while the color does its job.
You might know bond builders from brands like Olaplex. B3 does the same job, protecting your hair during chemical services with its own formula that colorists trust.
How it works, in plain English
When you color or lighten your hair, the process opens up each strand to change its color. This can put stress on the parts that keep your hair strong. B3 helps support those parts while your color is processing, so your hair comes out stronger and healthier.
Since B3 doesn’t contain water, it won’t water down your color or change how it develops. Your color turns out just as you want, and your hair ends up healthier.
What does that mean for you?
Dramatically less breakage during and after coloring or lightening
Softer, stronger hair that holds up between appointments
Color that lasts longer, because healthier hair holds pigment better
More freedom to go lighter or change colors without sacrificing your hair's integrity
No extra processing time. It works while your color works.
Why do we include it in everything?
Many salons offer bond builders as an extra you have to pay for. We believe hair health shouldn’t be optional. That’s why we include B3 in every bowl of bleach, color, and toner we mix, for every client, every time.
That’s one reason our blondes stay soft, our balayage clients keep their length, and our color-corrected hair stays healthy through the process.
The health of your hair is the base for every style we create. We care for it as if it were our own.
Frequently Asked Questions
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B3 (Brazilian Bond Builder) is a professional one-step additive mixed into hair color and lightener to help protect and strengthen hair during chemical services.
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All three are bond-building systems, but they use different technologies. B3 is a one-step, water-free additive mixed directly into the formula. Olaplex is a multi-step system, and K18 focuses on peptide-based repair. We choose B3 for its simplicity and performance in color services.
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No. B3 works with no change to developer strength and no added processing time. Your color develops exactly as intended.
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Yes. B3 helps rebuild and reinforce the bonds in the hair's cellular membrane complex, the structure that holds your hair together. That protection reduces breakage and the loss of cuticle and cortex cells during color and lightening.
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For optimal hydration, schedule a deep conditioning treatment every 2-4 weeks to maintain moisture and prevent damage.